Marketing Principles and Philosophy of Anti-Marketing

Our marketing principles and philosophy can be summed up in the following equation:
Anti-Marketing = Truth + Beauty - Spam
People are becoming smarter.

They don't like to be deceived,

or have their intelligence insulted.

People appreciate useful information.

Truth

(Information)

GOOD
We are inundated by spam.

People either ignore ads,

or become annoyed by them.

Animosity exceeds curiosity.

Spam

(Push Strategy)

BAD
Everyone is selling something.

Be different and creative

and draw your market to you.

Marketing is an art, not a science.

Beauty

(Pull Strategy)

GOOD
People like to be enlightened

and to be treated with respect.

They appreciate truth and beauty.

Rise Above Your Competition !

Anti-Marketing

(Anti-Dishonesty)

BREAK THE TREND

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